Picture this. You’re settled comfortably in a cinema seat, waiting for the movie to start. The lights drop and the screen changes from the advertisement you’ve been talking through, and the first of the promotional trailers starts. Your attention is grabbed as the preview of a newly released book flashes up on the big screen….
Yes, I said book.
Do you know that authors and publishers do trailers for books?
One could argue that it’s wrong to promote a book using film, that the two mediums are not compatible and are, in fact, competitors for the public’s attention.
I don’t agree with that viewpoint. Authors and publishers use all sorts of methods to attract attention to books: posters, author tours, book talks, excerpts posted on a wide range of social media, websites… the list goes on. So why not a book trailer?
I only discovered this promotional technique about a year ago. I like book trailers, but it’s not something I can do, so I’ve left it alone. To get a good book trailer you need to hire professionals and that's a bit beyond me at the moment.
Instead I’d like to share with you a couple of trailers from different genres of book.
The first is for Personal, a Jack Reacher novel written by Lee Child. This trailer is short and punchy, with a hint of the sinister - perfect for the thriller genre.
The second is for Written in My Own Heart’s Blood, the eighth of the Outlander novels written by Diana Gabaldon. Again, the trailer is short and dramatic. The Outlander books are best described as historic sci-fi, but also have a strong romantic theme.
And finally, this one is for Searching for Summer by Christine Campbell, the first book in the Reluctant Detective series. I recently reviewed book two, called Traces of Red, but this is where the story started. I particularly like the soundtrack, which is sung by Christine's daughter, and think the film of the streets particularly relevant to the story of the book.
What's it about?
It's about words and my life as a writer. There are also tips for those starting their writing journey, with a focus on self-publishing, and encouragement all round.